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NEW YORK and BOSTON, MA – August 14, 2015: Zweave and Trendalytics today announced a strategic partnership that will help retailers and branded consumer products manufacturers transform merchandising decision-making and improve seasonal product development efficiency.

LOGO_TrendalyticsThis alliance brings together big data trend analytics with the retail industry’s leading Product Lifecycle Management (PLM) solution. Through this partnership, seasonal product line plans can be brought to market quickly using the retail industry’s most widely adopted PLM solution.

“Trendalytics is a natural extension to Product Lifecycle Management and brings the power of big data analytics to support the decision making processes throughout the product lifecycle,” said David Buck, CEO of Zweave. “With access to Trendalytics’ unique data sources, retail merchants, buyers, and designers will gain significant competitive advantage from higher yielding merchandising plans and improved product design and approval decisions. We look forward to introducing Trendalytics to retailers and enable them to extend the capabilities of their PLM systems with actionable data supporting product lifecycle decisions.”

Trendalytics is a leading cloud-based retail analytics platform offering information combining eCommerce, social and search media, with the language and imagery of the retail marketplace. Zweave delivers product development process improvements to retailers, and branded consumer products manufacturers through the implementation of innovative software applications. Zweave is a value added reseller of PTC’s FlexPLM solution and will add Trendalytics to the portfolio of industry leading solutions they offer retailers and consumer products manufacturers.

“When it comes to spotting trends and industry influences, Trendalytics is an undisputed global leader in enabling companies to take advantage of emerging technologies and platforms,” “This important partnership with Zweave will change the way business decisions are made – from identifying emerging market trends to more profitable seasonal product assortments.” said Larry Nipon, Trendalytics CRO.

Trendalytics’ unique data-driven view of consumer demand is a game changer for the retail industry. They have created an entirely new class of product market data which enables retailers and product manufacturers to make more informed decisions about product assortments and when to have the products available to the consumer in the retail marketplace,” said Enrico “Ric” Lara, president of Retail Solutions at Zweave.

About Zweave

Zweave provides Strategy, Process, and IT Consulting services to organizations in the retail, apparel, footwear, and consumer products industries. Zweave empowers product development and retail organizations to use innovative information systems to reduce the cost and time to develop successful new products.  Zweave’s deep domain experience helps companies use technology such as Trend Analytics, PLM, CAD and ERP to streamline their product design-to-delivery processes using industry best practice methods. For more information about our partnership with Trendalytics, please visit:  Zweave Trendalytics 

About Trendalytics

Trendalytics is a SaaS technology company leveraging big data specifically for the Retail, Apparel and Beauty industries.  The innovative platform synthesizes industry specific social, search, and ecommerce data to deliver a visual and actionable set of dynamic analytics.  Previously only available through the use of multiple, unrelated services, Trendalytics provides an efficient and cost effective business intelligence solution for marketing and merchandising teams resulting in significant ROI.

Press Contact: Kathleen Keating FastStartPR   Kathy@faststartpr.com 617-460-2702

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